| 中超联赛球迷CSR感知对行为忠诚的影响——心理契约的调节作用 |
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| 引用本文： | 朱崔鹏.中超联赛球迷CSR感知对行为忠诚的影响——心理契约的调节作用[J].湖北体育科技,2021(3):233-243. |
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| 作者姓名： | 朱崔鹏 |
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| 作者单位： | ;1.吉林体育学院研究生处 |
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| 基金项目： | 吉林体育学院研究生科研创新基金项目(YC2019006)。 |
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| 摘 要： | 本文主要研究中超联赛俱乐部的球迷CSR感知与行为忠诚的影响关系。结论:球迷CSR感知对行为忠诚呈现直接而显著的影响;不同人口统计学特征对球迷行为忠诚存在差异;球迷CSR感知各个维度对行为忠诚存在直接而显著的正向影响;交易型心理契约负向调节了球迷CSR感知与行为忠诚之间的关系;关系型心理契约无法显著调节球迷CSR感知与行为忠诚之间的关系。
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| 关 键 词： | 中国足球协会超级联赛 球迷 企业社会责任 行为忠诚 心理契约 |
Effects of CSR Perception on Behavioral Loyalty of Chinese Super League Fans:Adjustment of Psychological Contract |
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| ZHU Cuipeng.Effects of CSR Perception on Behavioral Loyalty of Chinese Super League Fans:Adjustment of Psychological Contract[J].Journal of Hubei Sports Science,2021(3):233-243. |
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| Authors: | ZHU Cuipeng |
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| Institution: | (Postgraduate Department of Jilin Sport University,Changchun Jilin,130022) |
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| Abstract: | This paper mainly studies the relationship between CSR perception and behavior loyalty of Chinese Super League club fans.The results show that fans'CSR perception has a direct and significant impact on behavior loyalty.Different demographic characteristics have different loyalty to fans'behavior.Each dimension of fans'CSR perception has a direct and significant positive impact on behavior loyalty.Transactional psychological contract negatively moderates the relationship between fans'CSR perception and behavior loyalty.Relational psychological contract can not significantly regulate the relationship between fans'CSR perception and behavior loyalty. |
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| Keywords: | China Football Association Super League fans corporate social responsibility behavioral loyalty psychological contract |
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