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打造民营企业的优势竞争力
引用本文:李书进.打造民营企业的优势竞争力[J].商丘职业技术学院学报,2004,3(1):13-14.
作者姓名:李书进
作者单位:商丘职业技术学院,河南,商丘,476000
基金项目:河南省社会科学联合会科研项目
摘    要:民营企业发展慢、经济效益不佳的主要原因就是企业缺乏竞争优势.竞争优势是与其他企业竞争能力比较而形成的对消费者的引力.整合有效因素,突出重点、发挥强项,形成成本优势、无形资产优势、市场优势,有形资产优势等不同的竞争优势.

关 键 词:优势竞争力  成本优势  无形资产优势  市场优势  有形资产优势
文章编号:1671-8127(2004)01-0013-02
修稿时间:2004年1月12日

Make the Advantage Competitiveness of the Enterprise Run by the Local People
LI Shu- jin.Make the Advantage Competitiveness of the Enterprise Run by the Local People[J].Journal of Shangqiu Vocational and Technical College,2004,3(1):13-14.
Authors:LI Shu- jin
Abstract:The enterprise run by the local people develops slowly, economic benefits are not good.Their main reasons are that an enterprise lack the competition advantage. The competition advantage is the gravitation to the consumer that is formed with the competitive power of other enterprises relatively. Combine the effective factor, give top priority to what is the most important, give play to unyieldingly, form the advantage of the cost, the non-physical assets advantage, market advantage, Different fighting for the advantage unexpectedly waits in advantage of the physical assets.
Keywords:Fought for strength unexpectedly in advantage  the advantage of the cost  the advantage of the non-physical assets  market advantage  the advantage of the physical assets  
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