| 全媒体时代中小城市形象传播策略研究 |
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| 引用本文： | 胡志超.全媒体时代中小城市形象传播策略研究[J].漳州职业技术学院学报,2020(1):101-106. |
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| 作者姓名： | 胡志超 |
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| 作者单位： | 漳州职业技术学院文化创意学院 |
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| 基金项目： | 福建省中青年教师教育科研项目(JAS171082)。 |
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| 摘 要： | 全媒体时代的到来,使得城市形象传播竞争日益加剧,中小城市受制于经济实力、地理区位等劣势,进一步加剧了其城市形象传播的困境。以福建省漳州市为例,分析中小城市形象传播的困境,剖析其深层次原因,提出构建"三维两库"的传播策略,以实现中小城市形象传播的"异军突起""弯道超车"。
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| 关 键 词： | 全媒体时代 中小城市 城市形象传播 |
A Research on the Image Communication Strategy of Small and Medium-sized Cities in the All-media Era |
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| HU Zhi-chao.A Research on the Image Communication Strategy of Small and Medium-sized Cities in the All-media Era[J].Journal of Zhangzhou Technical Institute,2020(1):101-106. |
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| Authors: | HU Zhi-chao |
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| Abstract: | The arrival of the all-media era has made the competition of city image communication increasingly intensified. Thus, small and medium-sized cities which are subject to inherent disadvantages such as economic strength and geographical location face intensified predicament of city image communication.Taking Zhangzhou City of Fujian Province as an example, this paper analyzes the predicament of image communication and the deep-seated reasons in small and medium-sized cities, and proposes a communication strategy called "three dimensions and two libraries" to realize the aim of "corner overtaking" and "sudden rise"of image communication in small and medium-sized cities. |
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| Keywords: | the all-media era small and medium-sized cities city image communication |
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