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武当山旅游形象的美学分析
引用本文:马菊华,尤厚云,石宗仁.武当山旅游形象的美学分析[J].郧阳师范高等专科学校学报,2007,27(4):6-8.
作者姓名:马菊华  尤厚云  石宗仁
作者单位:1. 郧阳医学院,公共管理学院社科部,湖北,十堰,442000
2. 十堰市外事办,湖北,十堰,442000
3. 郧阳医学院,图书馆,湖北,十堰,442000
基金项目:湖北省教育厅十六大精神专项科研项目
摘    要:随着旅游业的发展,武当山走向了旅游文化的多元化,以其独特的自然景观和丰厚的人文底蕴重塑了中国最大的道教名山形象。从自然景观和人文罱观两方面对武当山旅游形象进行美学分析,武当山应尤重人文底蕴的开掘,为其旅游形象的美学设计做好前期的工作。

关 键 词:旅游形象  美学特征  自然景观  人文景观
文章编号:1008-6072(2007)04-0006-03
修稿时间:2007-03-26

An Esthetical Analysis on Wudang Mountains Tourist Image
MA Ju-hua,YOU Hou-yun,SHI Zong-ren.An Esthetical Analysis on Wudang Mountains Tourist Image[J].Journal of Yunyang Teachers College,2007,27(4):6-8.
Authors:MA Ju-hua  YOU Hou-yun  SHI Zong-ren
Institution:1. Social Science Department, Yunyang Medical College, Shiyan 442000, China; 2. Shiyan Foreign Affairs Office, Shiyan 442000, China; 3. Library, Yunyang Medical College, Shiyan 442000, China
Abstract:With the development of tourism, Wudang Mountains has been on the road of multi-element tourist culture. The unique natural landscapes and profound culture information have renewed the biggest Taoist mountain image in China. This paper has made an esthetical analysis of Wudang Mountains tourist image from natural landscape and artificial scenic spots and pointed out that Wudang Mountains should pay more attention to the development of cultural information and make a preparation for the esthetical design of its tourist image.
Keywords:tourist image  esthetical trait  natural landscape  artificial scenic spots
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