| 图书馆服务营销组合策略 |
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| 引用本文： | 李娜.图书馆服务营销组合策略[J].嘉应学院学报,2008,26(4). |
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| 作者姓名： | 李娜 |
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| 作者单位： | 甘肃省图书馆,兰州,730000 |
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| 摘 要： | 在图书馆服务中导入服务营销理论是非常必要的,由此,分析服务营销组合元素(7P)在图书馆制定营销组合策略中的作用、具体运用及方法,是将服务营销理论引入图书馆服务之中可以提高图书馆的服务水平,可以使图书馆发挥更大的作用,提高民族的整体素质,带来长远的社会效益,因此也是十分必要与可行的。
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| 关 键 词： | 服务营销 图书馆 服务 |
Combination Strategy of Library Service Promotion |
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| LI Na.Combination Strategy of Library Service Promotion[J].Journal of Jiaying University,2008,26(4). |
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| Authors: | LI Na |
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| Institution: | LI Na(Gansu Provincial Library; Lanzhou 730000; China); |
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| Abstract: | It is necessary to introduce service promotion theory in library service.Therefore,application and methods of the service promotion combination elements,i.e.7P(Produce,Price,Promote,Place,People,Processes,Provision of custom service) in the establishment of combination promotion strategy in library will promote service level of library management,so that the library will play a greater a role in improving the national people's quality,thus ensuring the far-reaching social benefits. |
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| Keywords: | service promotion library service |
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