| 创新、服务质量与绩效：B2C电子商务业实证研究 |
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| 引用本文： | 鲁琨,高强.创新、服务质量与绩效：B2C电子商务业实证研究[J].科学学研究,2009,27(7):1110-1120. |
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| 作者姓名： | 鲁琨 高强 |
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| 作者单位： | 清华大学经济管理学院，北京 100084 |
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| 基金项目： | 国家自然科学基金，教育部哲学社会科学研究重大课题 |
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| 摘 要： | 以国内B2C电子商务企业为对象，运用调查研究获取的大样本数据，研究创新、服务质量与绩效间的影响路径与强度。研究表明：（1）创新对绩效的影响路径包括直接影响和通过服务质量的间接影响，前者大于后者；（2）创新的重点不是提升服务质量，国内B2C电子商务服务业的竞争处于低级阶段；（3）中小型B2C电子商务服务企业样本更符合模型所揭示的变量因果关系。
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| 关 键 词： | 创新 绩效 服务质量 电子商务 结构方程 |
| 收稿时间： | 1900-01-01; |
Innovation,service quality,and performance:an empirical study based on B2C e-commerce companies |
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| LU Kun,GAO Qiang.Innovation,service quality,and performance:an empirical study based on B2C e-commerce companies[J].Studies in Science of Science,2009,27(7):1110-1120. |
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| Authors: | LU Kun GAO Qiang |
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| Institution: | School of Economics and Management;Tsinghua University;Beijing 100084;China |
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| Abstract: | This paper studies the impact of innovation on firm performance based on large scale data gathered from B2C e-commerce companies by using structural equation model.Main findings are as follows:(1) the impact path of innovation on performance includes direct as well as indirect path,the intensity of the former is larger than that of the latter;(2) the emphasis of innovation is not on service quality,which shows that competition of service industries is in low stage;(3) S&M-sized enterprise samples show bette... |
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| Keywords: | innovation performance service quality e-commerce structural equational model |
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