| 体验经济视角中的体育旅游与体育旅游营销 |
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| 引用本文： | 姜付高,翟连林,曹萍.体验经济视角中的体育旅游与体育旅游营销[J].西安体育学院学报,2004,21(3):25-27. |
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| 作者姓名： | 姜付高 翟连林 曹萍 |
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| 作者单位： | 曲阜师范大学,体育教学部,山东,日照,276825 |
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| 摘 要： | 从体验经济视角出发,阐述了体育旅游与体验经济的关系,并把体育旅游分为娱乐类体育旅游、教育类体育旅游、审美类体育旅游、刺激类体育旅游四类旅游形式,并为体育旅游营销提供合理化建议。
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| 关 键 词： | 体育旅游 体验经济 分类 发展对策 营销 |
| 文章编号： | 1001-747X(2004)03-0025-03 |
Comment on Sports Tourism From the Perspective of Experiential Economy |
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| JIANG Fu-gao,ZHAI Lian-lin,CAO Ping.Comment on Sports Tourism From the Perspective of Experiential Economy[J].Journal of Xi'an Institute of Physical Education,2004,21(3):25-27. |
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| Authors: | JIANG Fu-gao ZHAI Lian-lin CAO Ping |
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| Abstract: | This paper elaborates the relationship between sports tourism and experiential economy from the perspective of experiential economy. Based on it, it classifies sports tourism into four forms: recreational, educational, aesthetic and stimulating sports tourism. Further more, it puts forward a series of helpful advice and feasible plans for the development of sports tourism. |
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| Keywords: | sports tourism experiential economy classify development plan marketing |
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