Know-how transfer mechanisms in franchise networks: a study of franchisee perceptions |
| |
| Authors: | Email author" target="_blank">Rozenn?PerrigotEmail author Olivier?Herrbach Gérard?Cliquet Guy?Basset |
| |
| Institution: | 1.IGR-IAE Rennes,University of Rennes 1,Rennes Cedex 7,France;2.IRGO,University of Bordeaux,Bordeaux,France;3.IGR-IAE Rennes,University of Rennes 1,Rennes Cedex 7,France;4.IGA School of Management,Casablanca,Morocco |
| |
| Abstract: | Know-how is a critical element of franchising, and its transfer is a key issue for franchisors and their staff. The aim of this paper was to analyse franchisees’ perceptions about know-how transfer in franchise networks. Findings of our qualitative empirical study show that franchisees seem to value the mechanisms used in their network, which include formalised processes (the operations manual, online tools), training (initial and ongoing) and social mechanisms (discovery sessions, meetings and committees). Only the effectiveness of on-field consultants is questioned, which leads to important managerial implications. At the theoretical level, the paper contributes to our understanding of franchise operations by providing a franchisee-centred model of how knowledge is created and disseminated in the networks. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
