| 黑龙江省冰雪旅游客源市场开发探讨 |
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| 引用本文： | 陈曦.黑龙江省冰雪旅游客源市场开发探讨[J].哈尔滨学院学报,2011,32(11):21-24. |
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| 作者姓名： | 陈曦 |
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| 作者单位： | 哈尔滨学院经济管理学院,黑龙江哈尔滨,150080 |
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| 基金项目： | 黑龙江省教育厅人文社会科学项目,项目编号:11554135 |
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| 摘 要： | 黑龙江省冰雪资源分布广泛,持续时间长,造型雄伟、奇特,为冰雪旅游发展创造了十分有利的条件。通过对黑龙江省冰雪旅游客源市场开发现状的分析,就黑龙江省优秀的冰雪资源禀赋和竞争优势而言,其客源市场开发仍存在明显不足,文章在分析不足的基础上提出黑龙江省冰雪旅游客源市场的营销策略。
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| 关 键 词： | 冰雪旅游 客源市场 目标定位 营销策略 |
Clients Source of Ice and Snow Tour in Heilongjiang Province |
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| CHEN Xi.Clients Source of Ice and Snow Tour in Heilongjiang Province[J].Journal of Harbin University,2011,32(11):21-24. |
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| Authors: | CHEN Xi |
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| Institution: | CHEN Xi(Harbin University,Harbin 150080,China) |
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| Abstract: | Heilongjiang province is rich of ice and snow resource considering the long winter,which is a great advantage for winter tourism.However,the analysis upon the tourism market available now as well as the good touring environment tells that the client resource is far less adequate.Based on the analysis of deficiency,marketing strategies are proposed to develop more client resource. |
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| Keywords: | ice and snow tourism client resource goal setting sale strategies |
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