| 基于第五届中博会的企业国际营销调研报告 |
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| 引用本文： | 杨春方.基于第五届中博会的企业国际营销调研报告[J].广东教育学院学报,2009,29(6):18-25. |
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| 作者姓名： | 杨春方 |
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| 作者单位： | 广东教育学院,政法系,广东,广州,510303 |
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| 摘 要： | 通过对第五届中小企业国际博览会（中博会）参展企业的问卷调查，从企业自身状况、经理特征、环境因素等方面，对影响中国中小出口企业国际营销绩效的因素进行了分析，研究发现，经理素质不高、研发投入不足、缺少自己的核心技术、生产设备落后、缺乏有竞争力的产品、人民币升值、国际市场需求萎缩、成本的增加和市场竞争的激烈等都是影响企业国际营销竞争力的重要因素。
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| 关 键 词： | 中小企业 国际营销 影响因素 调查研究 |
A Questionnaire Survey of Small and Medium-sized Corporations' International Marketing in the Fifth Chinese Small and Medium-sized International Fair |
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| YANG Chun-fang.A Questionnaire Survey of Small and Medium-sized Corporations' International Marketing in the Fifth Chinese Small and Medium-sized International Fair[J].Journal of Guangdong Education Institute,2009,29(6):18-25. |
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| Authors: | YANG Chun-fang |
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| Institution: | YANG Chun-fang (Department of Politics & Law,Guangdong Education Institute,Guangzhou,Guangdong,510303,P.R.China) |
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| Abstract: | With the methodology of questionnaire survey of small and medium-sized corporations participating in the Fifth Chinese Small and Medium-sized International Fair, this paper analyzes the determinants of the small and medium-sized corporations＇ international marketing performance from such factors as corporation＇s own status, manager characteristics, and environmental factors. The result suggests that the executives＇ low qualification, inadequate R＆D investment, the lack of core technology, low salary, high staff turnover, RMB appreciation, international market demand decrease, cost increase and intense competition are the important factors affecting international marketing competitiveness. |
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| Keywords: | small and medium-sized corporations international marketing determinants survey |
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