| 关于提升河北省旅游业竞争力策略研究 |
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| 引用本文： | 张海珍.关于提升河北省旅游业竞争力策略研究[J].河北广播电视大学学报,2014(6):99-101. |
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| 作者姓名： | 张海珍 |
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| 作者单位： | 河北广播电视大学,河北 石家庄,050071 |
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| 基金项目： | 河北省科技厅2013年度软科学研究计划项目课题《河北省旅游业竞争力研究》 |
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| 摘 要： | 河北省作为旅游大省,具有发展旅游业的很多优势,但仍存在着很多问题,距离旅游强省目标还有一定的差距。在环首都经济圈6省2市排名中,河北排名相对落后。通过对到河北境内旅游的旅游者进行问卷调查,发现大多数旅游者对河北省景区的总体印象差。因此,应通过深度开发旅游资源、加大推广宣传力度、实行多方位投融资政策、进行环境优化、资产重组、实行人才开发战略及加强区域合作等方式,提高河北省旅游业的竞争力,从而促进河北省旅游业快速健康发展。
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| 关 键 词： | 河北省 旅游业 竞争力 策略 |
Strategic Research on Promoting the Competitiveness of Tourism in Hebei Province |
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| ZHANG Haizhen.Strategic Research on Promoting the Competitiveness of Tourism in Hebei Province[J].Journal of Hebei Radio & TV University,2014(6):99-101. |
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| Authors: | ZHANG Haizhen |
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| Institution: | ZHANG Haizhen (Hebei Radio ＆ TV University, Shijiazhuang, Hebei 050071, China) |
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| Abstract: | Hebei Province is a big tourism province,which has a lot of advantages to develop tourism.But there still exist many problems and a certain gap distance to a strong province in tourism.In the Capital economic circle of 6provinces and 2municipalities directly under the central government,Hebei ranks relatively backward.Through a questionnaire survey on the Hebei domestic tourists,the study finds that the majority of tourists＇ overall impression on tourist spots is poor.Therefore,efforts should be made,through further development of tourism resources,to increase its publicity,implement multi-faceted investment and financing policies,optimize the environment,restructure asset,implement talent development strategy and strengthen regional cooperation,improve the competitiveness of the tourism industry,thereby promoting the rapid and healthy development of the tourism industry in Hebei. |
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| Keywords: | Hebei Province tourism competitiveness strategy |
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