A social media strategy for academic libraries |
| |
| Institution: | 1. Electronic Resources Department, Balme Library, University of Ghana, Ghana;2. Department of Information Science, University of South Africa, South Africa;1. Trauma Research Center, Kashan University of Medical Sciences, Kashan, Iran;2. Department of Anesthesiology, Faculty of Paramedical, Kashan University of Medical Sciences, Kashan, Iran;3. Social Determinants of Health (SDH) Research Center, Faculty of Health, Kashan University of Medical Sciences, Kashan, Iran;4. Department of Health, Safety and Environment Management; Faculty of Health, Kashan University of Medical Sciences, Kashan, Iran;1. McGill University Library, 550 Sherbrooke Street West, West Tower, 6th floor, Montreal, Quebec H3A 1B9, Canada;2. McGill University Library, 3459 McTavish Street, Montreal, Quebec H3A 0C9, Canada;1. Research Methods & Information Science Dept., Morgridge College of Education, University of Denver, USA;2. Scott Library, York University Libraries, York University, 4700 Keele St, North York, Toronto, ON M3J 2S5, Canada;3. Sam Houston State University, Newton Gresham Library, 1830 Bobby K Marks Drive, Huntsville, TX 77340, USA |
| |
| Abstract: | This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
