| 从沃尔玛看外资零售业在我国的发展及其对我国零售业的影响 |
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| 引用本文： | 谢佳利.从沃尔玛看外资零售业在我国的发展及其对我国零售业的影响[J].湖南民族职业学院学报,2007(4). |
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| 作者姓名： | 谢佳利 |
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| 作者单位： | 湖南民族职业学院 湖南岳阳414000 |
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| 摘 要： | 随着我国加入世贸组织和零售业的全面开放,外资零售业正向多行业,多业态规模化方向发展。在中国市场,一方面它们先进的营销方式促进了中国零售业管理水平的提高;另一方面,它们明显的价格优势,完善的物流配送系统及先进的管理水平也给我国的零售业造成巨大的冲击。我国零售业要利用本土优势,从建立完善的企业供应价值链,加强配送中心的建设和管理,加快跨区域的优势企业并购及建立满意的服务体系等方面积极地应对挑战。
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| 关 键 词： | 外资 零售业 发展 影响 |
The Development of Foreign Retail in China and it's Influence to China |
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| Authors: | XIE jia-li |
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| Abstract: | As China's joining into WTO and the entirely open of China's retail industry, foreign retailing develops into multi-industry scale. In Chinese market, on the hand, their advanced marketing management promotes the management of China's retailing; on the other hand, their obvious price advantage, strong procurement and logistics distribution systems and advanced management level causes great impact on China's retailing. China's retail industry should make use of local advantages, establish complete enterprise supply price chain, enhance the construction and management of distribution center, speeding up the mergers of inter-regional enterprises and the establishment of satisfactory service system to cope with the challenges. |
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| Keywords: | Foreign Capital Retailing Development Impact |
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