| 试论河南旅游产业核心竞争力提升策略与路径 |
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| 引用本文： | 王春阳.试论河南旅游产业核心竞争力提升策略与路径[J].南阳师范学院学报,2011,10(11):45-48. |
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| 作者姓名： | 王春阳 |
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| 作者单位： | 南阳师范学院文学院,河南南阳,473000 |
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| 基金项目： | 河南省政府决策研究招标课题《河南省文化资源开发与旅游业核心竞争力提升研究》(2011B541) |
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| 摘 要： | 河南旅游资源丰富,但核心竞争力不强。河南旅游业的优势在于丰厚的文化资源,旅游产业的发展应结合区域文化特点,整合资源,培养战略性支柱产业;发挥区域文化优势,做大做强品牌;优化旅游环境,扩大外宣力度,增强国际吸引力,将文化资源优势转化为旅游资源优势,产生良好的社会效益和经济效益。
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| 关 键 词： | 旅游产业 核心竞争力 提升策略 |
On the Strategies and Roadmap of Improving the Core Competitiveness of the Tourism Industry in Henan Province |
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| WANG Chun-yang.On the Strategies and Roadmap of Improving the Core Competitiveness of the Tourism Industry in Henan Province[J].Journal of Nanyang Teachers College,2011,10(11):45-48. |
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| Authors: | WANG Chun-yang |
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| Institution: | WANG Chun-yang(School of Chinese Language and Literature,Nanyang Normal University,Nanyang,Henan 473000,China) |
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| Abstract: | Henan is a province rich in tourism resources but weak in the core competitiveness of its tourism industry.One of the cutting edges that the tourism industry in Henan boasts is the abundant cultural resources endowed.The development of the tourism industry in Henan should combine with the characteristics of local culture,integrating all kinds of resources to develop the tourism sector into a strategic pillar industry.Meanwhile,the advantages of local culture should be brought into full play to forge a vibra... |
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| Keywords: | tourism industry core competitiveness improvement strategy |
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