| 企业在药品营销职业教育双主体办学中的作用研究 |
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| 引用本文： | 解玉岭.企业在药品营销职业教育双主体办学中的作用研究[J].教育教学论坛,2019(13):73-76. |
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| 作者姓名： | 解玉岭 |
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| 作者单位： | 1.山东省临沂卫生学校 |
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| 基金项目： | 2018年山东省职业教育研究立项课题:企业在药品营销职业教育中的作用研究(18SVE082) |
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| 摘 要： | 目的:研究学校、企业双主体办学模式在药品营销职业教育中的作用。方法:问卷星调查、走访调查。结果:①企业实践有助于"双师型"教师成长;②90.4%的学生认为最好由企业的药品营销人员讲授《医药市场营销技术》这门课程;③59.7%的学生毕业后到药店、医药公司、药厂、医疗器械公司等企业从事药品营销工作;④在学生顶岗实习企业中,药品营销岗位学生占63.1%。结论:企业在中职药剂药品营销职业教育中发挥了举足轻重的作用,可以提高"双师型"教师实践技能,聘请行业企业的专业人才和能工巧匠到学校担任兼职教师深受学生的欢迎,为中职教育药品营销的优化课程设置提供指导,为学生顶岗实习和就业岗位对接提供有力保障。
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| 关 键 词： | 药品营销 顶岗实习 双主体办学 问卷星调查 |
A Study on the Role of Enterprises in Running a School with Dual Subjects in Vocational Education of Drug Marketing |
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| XIE Yu-ling.A Study on the Role of Enterprises in Running a School with Dual Subjects in Vocational Education of Drug Marketing[J].jiaoyu jiaoxue luntan,2019(13):73-76. |
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| Authors: | XIE Yu-ling |
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| Institution: | (Linyi Health School,Shandong Province,Linyi,Shandong 276000,China) |
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| Abstract: | Objective:to study the role of school-enterprise dual-subject mode in pharmaceutical marketing vocational education.Methods:questionnaire survey and interview survey were conducted.Results:(1) business practice contributed to the growth of "double-qualified" teachers;(2) 90.4% of the students thought that it was best to teach the course "Pharmaceutical Marketing Technology" by pharmaceutical marketing staff of enterprises;(3) 59.7% of the students went to pharmacies,pharmaceutical companies,pharmaceutical factories,medical equipment companies and other enterprises to engage in drug marketing after graduation;(4) 63.1% of the students were in pharmaceutical marketing posts in the internship enterprises.Conclusion:enterprises play a pivotal role in pharmaceutical marketing vocational education in secondary vocational schools,and can improve the quality of the students.The practice skills of double-qualified teachers,employing professionals and skilled craftsmen from industry and enterprises to serve as part-time teachers in schools are welcomed by students,providing guidance for the optimization of curriculum design of drug marketing in vocational education,and providing strong guarantee for students’ post practice and job docking. |
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| Keywords: | drug marketing post internship dual subject run a school questionnaire survey |
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