| 我国体育新闻发言人制度存在的问题及对策 |
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| 引用本文： | 王雪莲,付晓静.我国体育新闻发言人制度存在的问题及对策[J].湖北体育科技,2011,30(2):159-161,164. |
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| 作者姓名： | 王雪莲 付晓静 |
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| 作者单位： | 武汉体育学院体育新闻与外语系,湖北武汉,430079 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目 |
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| 摘 要： | 体育新闻发言人制度是我国体育新闻发布制度的重要组成部分,对于我国体育组织的形象建构和赛事品牌的塑造具有重要作用.目前我国体育新闻发言人制度还存在一些问题,如缺乏媒体服务意识,在一系列体育赛事危机事件中的"失语",对突发事件的应对不专业等,完善我国体育新闻发言人制度,需要建立和健全体育新闻发言人制度的相关法律法规,同时,...
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| 关 键 词： | 体育新闻发言人 问题 对策 |
Problems and Countermeasures of Sporting News Spokesperson System in China |
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| WANG Xuelian,FU Xiaojing.Problems and Countermeasures of Sporting News Spokesperson System in China[J].Journal of Hubei Sports Science,2011,30(2):159-161,164. |
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| Authors: | WANG Xuelian FU Xiaojing |
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| Institution: | (Sports Journalism & Foreign Language Department,Wuhan Institute of Physical Education,Wuhan Hubei,430079) |
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| Abstract: | The sporting news spokesperson system is an important part of sporting news issuing system in China.It plays a vital role in creating the image of sports organizations and in molding the named brand of the sports games.At present,sporting news spokesperson system has problems,such as lack of media service consciousness,＂aphasia＂ in a series of sports game crisis,inefficiency in handling emergencies.Therefore,it is urgent to establish relative legal laws and regulations and train more professional sporting news spokesperson. |
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| Keywords: | sporting news spokesperson problem countermeasure |
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