| 日本报纸:探索互联网时代经营之路 |
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| 引用本文： | 周勇.日本报纸:探索互联网时代经营之路[J].国际新闻界,2002(1). |
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| 作者姓名： | 周勇 |
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| 作者单位： | 中国人民大学 北京，100872 |
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| 摘 要： | 对传统大众传播媒体而言 ,如何通过互联网来赢利是一个正在探索的课题。在日本 ,越来越多的报纸开始意识到自身拥有的信息资源的潜在价值。在利用信息服务赢利方面 ,不少报纸网站已摸索出一些模式 ,并取得初步成效。这些模式对正在探索中的中国媒体或许有一定的借鉴价值
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| 关 键 词： | 日本报纸 互联网 经营之路 |
Japanese newspapers:seeking marketing ways in an Internet era |
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| ZHOU Yong.Japanese newspapers:seeking marketing ways in an Internet era[J].Journal of International Communication,2002(1). |
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| Authors: | ZHOU Yong |
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| Abstract: | It's still a problem under exploration for the traditional mass communication media to make a profit through the Internet. In Japan,more and more newspapers become to realize the potential value of information resources they possess.Many newspapers have explored a few models to make profit by using their own information, which may provide references for the Chinese media. |
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| Keywords: | Japanese newspapers network era marketing ways |
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