| 论广告创意思维的非线性特征 |
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| 引用本文： | 舒咏平.论广告创意思维的非线性特征[J].宁波职业技术学院学报,2004,8(4):48-52. |
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| 作者姓名： | 舒咏平 |
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| 作者单位： | 华中科技大学新闻与信息传播学院,湖北,武汉,430074 |
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| 摘 要： | 广告创意思维作为一种典型的创新思维形式,其最突出的特征即“非线性”。广告创意思维的非线性特征,首先体现为科学理性为其规定着逻辑性的前提、并提供了确定性因素;其次体现为艺术想象为其提供了随机性因素;而二者交相作用,则使广告创意思维成果诞生的瞬间体现为广义灵感。
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| 关 键 词： | 广告创意 创意思维 非线性 |
| 文章编号： | 1671-2153(2004)04-0048-05 |
| 修稿时间： | 2004年3月1日 |
Non- line Characteristic of Creativity Thought in The Advertises |
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| SHU,Yong-Ping.Non- line Characteristic of Creativity Thought in The Advertises[J].Journal of Ningbo Polytechnic,2004,8(4):48-52. |
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| Authors: | SHU Yong-Ping |
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| Abstract: | Creativity thought of advertisement is regarded as a kind of typical creative thought form, its most outstandingcharacteristic is "non- line". the non -line characteristics of creativity thought in the advertises are as follows: first, thescientific reasoning definite its logical premise and provide it with certain factors ;second ,art imagination provide it withrandom factors; and interact between the two factors make the moment that the result of the creativity thought of advertisementcomes embody broad sense inspiration.So, certain and random, line and non-line constitute non -line characteristics of creativitythought in the advertises altogether . |
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| Keywords: | advertisal idea creativity thought non-line |
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