| 商业广告中的感性元素分析 |
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| 引用本文： | 高丽娜.商业广告中的感性元素分析[J].唐山师范学院学报,2009,31(5):131-132. |
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| 作者姓名： | 高丽娜 |
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| 作者单位： | 唐山市职业教育中心,美术组,河北,唐山,063000 |
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| 摘 要： | 将商业广告中的“感性”作为一个单独的元素进行研究，对色彩、光影、文字、具象图形和抽象图形等几种感性元素形式进行了分析。
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| 关 键 词： | 商业 广告 感性元素 |
Analysis of Emotional Elements in Commercial Advertisement |
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| GAO Li-na.Analysis of Emotional Elements in Commercial Advertisement[J].Journal of Tangshan Teachers College,2009,31(5):131-132. |
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| Authors: | GAO Li-na |
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| Institution: | GAO Li-na (Department of Artists, Vocational Education Center ofTangshan, Tangshan Hebei 063000, China) |
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| Abstract: | ＂Emotion＂ in commercial advertisement is studied as a separate element, and several kinds of emotional elements such as color, light, text, concrete graphics and abstract graphics have been analyzed. |
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| Keywords: | commerce advertisement emotional element |
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