| 基准管理:谨防陷入企业经营战略趋同误区 |
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| 引用本文： | 朱建武,孙健.基准管理:谨防陷入企业经营战略趋同误区[J].软科学,2002,16(5):50-52,66. |
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| 作者姓名： | 朱建武 孙健 |
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| 作者单位： | 青岛海洋大学经济学院,山东,青岛,26071 |
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| 摘 要： | 基准管理是通过企业与最优实践的比较分析、学习最优实践并不断创新,从而提高企业竞争力的一种新兴的管理方法。我国企业在实施基准管理的过程中,往往只注重模仿最优实践而忽视了创新这一关键环节,使基准管理陷入了企业经营战略趋同的误区。本文通过对基准管理的运作机理和我国企业现实的分析,结合海尔集团的实践,提出了基准管理防止企业战略趋同的创新策略。
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| 关 键 词： | 基准管理 最佳实践 战略趋同 |
| 文章编号： | 1001-8409(2002)05-0050-03 |
Benchmarking: Be Aware of the Misleading to Duplicating Enterprise Strategy |
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| ZHU Jian-wu,SUN JIAN.Benchmarking: Be Aware of the Misleading to Duplicating Enterprise Strategy[J].Soft Science,2002,16(5):50-52,66. |
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| Authors: | ZHU Jian-wu SUN JIAN |
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| Abstract: | Benchmarking is a new method of enterprise m anagement,which insists that the enterprise competitiveness can be enhanced if enterprises are compared with optimum practice,learn from it and innovate conti nuously.In the process of benchmarking,Chinese enterprises often pay more atte ntion to duplicating but neglect innovation---the key link,so the benchmark ing gets into the misleading to duplicating enterprise strategy.Based on the an alysis of benchmarking mechanism and enterprise practice in China,using the exp erience of Haier,this paper puts forward the innovation countermeasures of benc hmarking to prevent from duplicating enterprise strategy. |
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| Keywords: | benchmarki ng best practice duplicating enterprise strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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