| 汽车大规模定制营销探讨 |
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| 引用本文： | 程德通.汽车大规模定制营销探讨[J].宜宾学院学报,2008,8(9). |
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| 作者姓名： | 程德通 |
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| 作者单位： | 三明学院,福建,三明,365001 |
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| 摘 要： | 随着顾客需求的多样化、个性化发展，大规模定制营销已成为21世纪汽车制造企业营销的新趋势。本文从营销模式角度分析了汽车大规模定制营销与传统营销的不同之处，提出了汽车大规模定制营销的有效实施措施。
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| 关 键 词： | 汽车制造企业 大规模定制营销 营销模式 个性化需求 |
A Discussion on Automobile Mass Customization Marketing |
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| Authors: | CHEN De-tong |
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| Institution: | CHEN De-tong (Sanming University,Sanming 365001,China) |
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| Abstract: | With the diversification and the individuation of customer needs,the mass customization marketing has been the new trend of the automobile manufactory in the 21st century.In the article,the differences of the mass customization marketing and the traditional marketing in the automobile line are analyzed and then the effective measures are brought out. |
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| Keywords: | Automobile Industry Mass Customization Marketing Marketing Model Individual Needs |
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