| 中国动漫产业的发展战略研究 |
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| 引用本文： | 徐珏,于丽英.中国动漫产业的发展战略研究[J].科技管理研究,2010,30(20). |
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| 作者姓名： | 徐珏 于丽英 |
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| 作者单位： | 上海大学管理学院,上海,200444 |
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| 摘 要： | 以动漫产业为研究对象,剖析了美日韩动漫产业大国的发展模式和我国动漫产业的发展状况;采用波特钻石模型对比分析中外动漫产业的发展;最后基于我国动漫产业发展的SWOT分析结果,提出通过颠覆性创新战略、流程创新战略及整合创新战略,实现中国动漫产业发展的成本创新战略之路。
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| 关 键 词： | 动漫产业 钻石模型 成本创新战略 颠覆性创新 流程创新 整合创新 |
A Strategic Study on China's Animation Industry |
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| XU Jue,YU Liying.A Strategic Study on China''s Animation Industry[J].Science and Technology Management Research,2010,30(20). |
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| Authors: | XU Jue YU Liying |
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| Institution: | XU Jue,YU Liying(School of Management,Shanghai University,Shanghai 200444) |
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| Abstract: | This paper,taking animation industry as the research object,first analyses the development models of international and China`s animation industry.Then,with Michael Porter's Diamond Model,the paper compares the development of China's animation industry with that of foreign animation industry.At last,based on SWOT analysis results,the author presents cost innovation strategy on China`s animation industry through disruptive innovation,process innovation and integrative innovation strategies. |
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| Keywords: | animation industry Michael Porter's Diamond Model cost innovation strategy disruptive innovation process innovation integrative innovation |
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