| 新形势下科技期刊品牌打造的策略 |
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| 引用本文： | 王维朗,吕赛英,张苹,陈移峰,张小强,侯湘,郑洁,梁远华.新形势下科技期刊品牌打造的策略[J].编辑学报,2011,23(3):198-200. |
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| 作者姓名： | 王维朗 吕赛英 张苹 陈移峰 张小强 侯湘 郑洁 梁远华 |
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| 作者单位： | 重庆大学期刊社,400044,重庆 |
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| 基金项目： | 中国高校科技期刊研究会研究基金重点资助项目(GBJXA1001) |
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| 摘 要： | 针对我国科技期刊的现状及存在的问题,通过一些国内外品牌科技期刊的对比分析,提出了新形势下科技期刊品牌打造的策略。认为:科技期刊品牌的形成既需要编辑意识的及时更新与转变,又要以人为本;既需要期刊自身的内外兼修,又要突出特色;既要不断创新,更要加快实现数字化与国际化;既要积极关注有关品牌建设的政策,还要建议有关部门对科技期刊品牌建设给予更加全面的帮助和指导。
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| 关 键 词： | 科技期刊 品牌策略 编辑意识 |
| 收稿时间： | 2010/11/20 0:00:00 |
| 修稿时间： | 2010/11/20 0:00:00 |
Strategies of brand-building for sci-tech journals under new situations |
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| WANG Weilang,LI Saiying,ZHANG Ping,CHEN Yifeng,ZHANG Xiaoqiang,HOU Xiang,ZHENG Jie,LIANG Yuanhua.Strategies of brand-building for sci-tech journals under new situations[J].Acta Editologica,2011,23(3):198-200. |
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| Authors: | WANG Weilang LI Saiying ZHANG Ping CHEN Yifeng ZHANG Xiaoqiang HOU Xiang ZHENG Jie LIANG Yuanhua |
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| Institution: | WANG Weilang,L Saiying,ZHANG Ping,CHEN Yifeng,ZHANG Xiaoqiang,HOU Xiang,ZHENG Jie,LIANG Yuanhua Journals Department Chongqing University,400044,Chongqing,China |
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| Abstract: | Based on the present situation and existing problems of the sci-tech journals in China,the authors make a comparative analysis of some domestic and overseas brand sci-tech journals and finally propose strategies for the building of brand sci-tech journals systematically.This article observes that the building of brand sci-tech journals needs not only timely updating and changing editing consciousness but also insisting the people-based concept;not only improving the internal and external quality of journals... |
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| Keywords: | sci-tech journal brand management strategy editing consciousness |
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