| 新产品开发项目中R&D-营销界面整合实证研究——以我国部分IT企业为例 |
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| 引用本文： | 郭贵林,许允琪.新产品开发项目中R&D-营销界面整合实证研究——以我国部分IT企业为例[J].科学学研究,2008,26(Z1). |
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| 作者姓名： | 郭贵林 许允琪 |
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| 作者单位： | 浙江大学管理学院,浙江杭州,310058 |
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| 基金项目： | 国家自然科学基金资助项目 |
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| 摘 要： | 以IT企业新产品开发项目为研究对象,对七种界面整合机制、界面整合度、环境不确定性与新产品开发绩效等四类因素间六类关系进行了实证研究,明晰了各因素相互影响程度和影响机理,并提出一些可行的R&D-营销界面整合机制的有效使用方法与对策,以推动我国IT企业界面管理实践的不断发展与完善。
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| 关 键 词： | IT企业 新产品开发项目 R&D-营销界面整合机制 整合度 |
An empirical study on R&D-marketing interface integration in IT corporation's new product development project |
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| GUO Gui-lin,XU Yun-qi.An empirical study on R&D-marketing interface integration in IT corporation''s new product development project[J].Studies in Science of Science,2008,26(Z1). |
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| Authors: | GUO Gui-lin XU Yun-qi |
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| Institution: | School of Management;Zhejiang University;Hangzhou 310058;China |
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| Abstract: | In this paper,we take IT corporation's new product development project as research object,and make an empirical study on connections among seven integrating mechanisms,interface integration,environmental uncertainty and new-product development effectiveness,so the mechanism and extent of each factor's impact becomes clear.Then we bring forward some feasible means and countermeasures for choose R&D-Marketing integrating mechanism to make perfection and development of interface management practice of China's ... |
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| Keywords: | IT Corporation new-product development project R&D-Marketing integrating mechanism integration |
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