| 关于"奥运公关资质"项目开发的探讨 |
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| 引用本文： | 张伟.关于"奥运公关资质"项目开发的探讨[J].成都体育学院学报,2004,30(1):41-42,46. |
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| 作者姓名： | 张伟 |
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| 作者单位： | 四川大学人口经济研究所,四川,成都,610064 |
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| 摘 要： | 就北京奥运会产业开发中的"奥运公关资质"项目进行界定,对其内容进行构想,并对其市场开发作出分析,提出了相关建设性的意见.
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| 关 键 词： | 奥运会 产业开发 公共关系 资质 |
| 文章编号： | 1001-9154(2004)01-0041-03 |
Discussion on the Qualification for Public Relations Certificated by Olympiad in Beijing |
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| ZHANG Wei.Discussion on the Qualification for Public Relations Certificated by Olympiad in Beijing[J].Journal of Chengdu Physical Education Institute,2004,30(1):41-42,46. |
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| Authors: | ZHANG Wei |
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| Institution: | Population economic research office Sichuan University Chengdu Sichuan 610064 |
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| Abstract: | As concerned with public relations certificated by Olympic Games, the article made corresponding marketing analysis. Some suggestions were also put forward about its implementation and operation. |
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| Keywords: | Olympics industry exploitation public relations qualification |
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