| 基于SWOT分析的象州乡村旅游发展策略研究 |
| |
| 引用本文： | 钱善勤,覃逸明.基于SWOT分析的象州乡村旅游发展策略研究[J].柳州师专学报,2013(4):90-93. |
| |
| 作者姓名： | 钱善勤 覃逸明 |
| |
| 作者单位： | 柳州师范高等专科学校,广西柳州545004 |
| |
| 基金项目： | 广西教育厅科研资助项目（201012MS221）. |
| |
| 摘 要： | 采用SWOT分析法对广西象州县的旅游发展状况进行分析,从象州乡村旅游自身内部的优势、劣势,以及外部环境所面临的机会与挑战等四个方面进行了分析,提出加强政府引导、打造旅游精品、加大宣传力度、提高旅游管理人员素质、加强区域旅游资源合作等促进象州乡村旅游发展的策略。
|
| 关 键 词： | 象州 乡村旅游 SWOT分析 发展战略 |
Research on Rural Tourism Development Strategy of Xiangzhou County on SWOT Analysis |
| |
| QIAN Shanqin,QIN Yiming.Research on Rural Tourism Development Strategy of Xiangzhou County on SWOT Analysis[J].Journal of Liuzhou Teachers College,2013(4):90-93. |
| |
| Authors: | QIAN Shanqin QIN Yiming |
| |
| Institution: | ( Liuzhou Teachers College, Liuzhou, Guangxi ,545004 China) |
| |
| Abstract: | By employing SWOT analysis method, this paper analyzes the tourism development situation of Xiangzhou county in the an- gles of its inner strength, weakness, outer opportunities and challenges, and from which offers the strategies： the government guidance strengthening, the brand tourism establishing, the propaganda intensifying, the quality of personnel of tourism management improving, coop- eration strengthening so as to promote the rural tourism development in Xiangzhou county. |
| |
| Keywords: | Xiangzhou County rorul tourism SWOT analysis development stratety |
| 本文献已被 维普 等数据库收录！ |
|
