| 论导游人员的第一印象 |
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| 引用本文： | 余飞.论导游人员的第一印象[J].合肥教育学院学报,2008(3):36-37. |
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| 作者姓名： | 余飞 |
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| 作者单位： | 合肥学院旅游系,合肥230601 |
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| 摘 要： | 导游人员在导游服务中，第一印象特别重要。导游人员的第一印象主要表现在仪表、仪容和语言等方面。提升导游人员的第一印象，需要加强导游人员的素质教育，重视导游人员的选拔与培训，通过科学管理激发导游人员的积极性，加强导游人员服务意识和积极心态的培养。
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| 关 键 词： | 导游人员 导游服务 第一印象 |
The First Impression of Tour Guide |
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| Authors: | YU Fei |
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| Institution: | YU Fei (Dept. of Tourism, Hefei University, Hefei 230601, China) |
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| Abstract: | In the service, the first impression is particularly important for the tour guides. The first impression is manifested in appearance, expression and language, and so on. To improve the first impression of tour guides, we need to strengthen the quality of education, selection and training of tour guides, arouse the enthusiasm of tour guides through scientific management, and enhance the sense of service and positive attitude. |
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| Keywords: | guides guide service first impression |
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