New technology products: How to separate opportunities from potential disasters |
| |
| Authors: | Richard O Johnson |
| |
| Institution: | (1) Consulting, 15 Shady Acres, 06820 Darien, Conn |
| |
| Abstract: | In few areas are the risks and opportunities for publishers as great as they are in new technology products. Richard Johnson
discusses the opportunities publishers have in expanding into software, audiotapes, online databases, CD-ROM, and video. He
reviews the history of publishers’ involvement in these fields, what has not worked and why, what has worked, and the costs.
He also offers rules of thumb for each product and outlines what is needed to succeed in any new technology venture.
Richard O. Johnson’s consulting practice provides advice, problem solving, and implementation in the areas of technology,
strategy, and business development. His background includes VP-Corporate Development at John Wiley & Sons, VP-Planning and
Business Development for two subsidiaries of Allied-Signal Corp. and several years of venture capital startups for Exxon Enterprises. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
