| 2008年北京奥运会中国电视体育产业面临的机遇与挑战 |
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| 引用本文： | 姜同仁,陶于.2008年北京奥运会中国电视体育产业面临的机遇与挑战[J].天津体育学院学报,2007,22(4):299-303. |
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| 作者姓名： | 姜同仁 陶于 |
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| 作者单位： | 1. 安徽财经大学,体育教学部,蚌埠,233041
2. 南京师范大学,体育科学学院,南京,210097 |
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| 摘 要： | 从奥运会与电视产业的商业契合入手进行分析，发现：随着奥林匹克运动的发展，电视与奥运会之间已经建立了密不可分的利益互补关系。2008年北京第29届奥运会的举办无疑将给我国电视体育产业带来前所未有的发展机遇，但由于起步较晚、市场发展还不是很成熟，机遇背后也将面临着巨大的挑战。为迎接挑战，应尽快完善电视产业市场体系，提高转播层次，加强专业人才培养，以促进我国电视体育产业的发展。
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| 关 键 词： | 商业 电视转播 奥运会 北京 |
| 文章编号： | 1005-0000（2007）04-0299-05 |
| 修稿时间： | 2007-01-292007-05-09 |
Opportunity and Challenge of Chinese Television Sports Industry in 2008 Beijing Olympic Games |
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| JIANG Tong-ren,TAO Yu.Opportunity and Challenge of Chinese Television Sports Industry in 2008 Beijing Olympic Games[J].Journal of Tianjin Institute of Physical Education,2007,22(4):299-303. |
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| Authors: | JIANG Tong-ren TAO Yu |
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| Institution: | 1.Dept. of PE, Anhui University of Finance and Economics, Bengbu 233041, China; 2.School of Sports Sciences, Nanjing Normal University, Nanjing 210097, China |
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| Abstract: | Based on the analysis of the commercial cooperation between Olympic Games and television industry, this paper concluded that the two parts had become indispensable with the development of Olympic Games. The holding of the 29tb Olympic Games in 2008 will bring unprecedented development opportunity for Chinese television sports industry. Meanwhile, because of the immature market there still exists great challenge. To cope with the challenge, we should perfect the television sports industry market as soon as possible so as to improve the level of rebroadcast and secure the cultivation of professionals, which can in turn promote the development of Chinese television sports industry. |
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| Keywords: | commerce rebroadcast via television Olympic Games Beijing |
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