Localism and All-Sports Radio |
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| Abstract: | All-sports radio became a natural byproduct of the informational radio trend of the 1980s. It originated in New York and other large markets. Although it originated as a large market format, today there are dozens of sports radio stations on the air in markets large and small, with many major markets supporting more than one sports radio station. This article analyzes all-sports radio in a medium market, Peoria, Illinois, the 150th largest market in America. National sports networks provide an essential connection to big league sports in Peoria, but coverage of local sports is valuable in establishing a brand identity. |
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