| Abstract: | Libraries were once the trailblazers for developing Web sites in the early 1990s, but today many library Web sites are bloated with outdated, irrelevant, and unfriendly content. Some institutions have recently turned to content strategy—the practice of planning “for the creation, publication, and governance of useful, usable content” (Halvorson 2011 Halvorson, K. 2011. Understanding the discipline of web content strategy. Bulletin of the American Society of Information Science and Technology 37:23–25. http://dx.doi.org/10.1002/bult.2011.1720370208.Crossref] , Google Scholar], 23)—to address these problems. In this article, the authors argue that large libraries can benefit from creating a dedicated staff role for content strategy. They explore how the University of Arizona Libraries moved from its first forays in content strategy to adding a full-time, permanent content strategist to the staff. The authors describe the key elements that were important in making the case for this position and detail considerations for recruitment and hiring. They also discuss the role a content strategist can play for improving the overall user experience beyond just the library Web site. |
