| 以策略创新引领邢台市农产品品牌化建设跨越式发展 |
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| 引用本文： | 董敏,薛颖,王培.以策略创新引领邢台市农产品品牌化建设跨越式发展[J].邢台职业技术学院学报,2014(2):54-57. |
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| 作者姓名： | 董敏 薛颖 王培 |
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| 作者单位： | 邢台职业技术学院经济管理系,河北邢台054035 |
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| 基金项目： | 2013年度邢台市社会科学发展研究课题——“邢台地区农产品品牌化营销战略研究”,课题编号：XTSKFZ2013035. |
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| 摘 要： | 品牌化发展是农产品参与市场竞争的必然要求和趋势。农产品品牌建设具有特殊性。本文以邢台市农产品的特点及现状为对象,对邢台农产品的品牌化发展策略创新进行研究。
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| 关 键 词： | 农产品 品牌 创新 策略研究 |
Leading Great Leap Forward Development of the Brand Construction of Agricultural Products in Xingtai City by Innovation Strategy |
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| DONG Min,XUE Ying,WANG Pei.Leading Great Leap Forward Development of the Brand Construction of Agricultural Products in Xingtai City by Innovation Strategy[J].Xingtai Vocational and Technical College,2014(2):54-57. |
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| Authors: | DONG Min XUE Ying WANG Pei |
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| Institution: | (Xingtai Polytechnic College, Xingtai, Hebei 054035, China) |
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| Abstract: | Brand development is the inevitable requirement of agricultural products to participate in market competition and trend. The agricultural product brand construction is special. According to the characteristics and current situation of agricultural products in Xingtai city, the authors studies the brand development of Xingtai agricultural product by using innovation strategy |
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| Keywords: | banks small and micro businesses financing innovation strategy |
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