| 对品牌命名问题的研究——以服装品牌为例 |
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| 引用本文： | 戴诗思.对品牌命名问题的研究——以服装品牌为例[J].宁波大红鹰职业技术学院学报,2007(2). |
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| 作者姓名： | 戴诗思 |
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| 作者单位： | 宁波大红鹰职业技术学院 浙江 |
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| 摘 要： | 随着生活水平的提高,人们对产品的消费已经不止停留在要求有好的质量、新颖的外观,而是要追求品牌。追求其蕴涵的价值、文化和个性。有些成功的企业在创建之初对品牌的命名确实下过一番工夫,使品牌名与企业产品之间建立起联系,同时又叫得响,朗朗上口。但这些工夫没有白费,好的品牌名往往能起到事半功倍的效果,在以后产品的市场开拓以及提升产品知名度方面起了举足轻重的作用。
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| 关 键 词： | 品牌 服装品牌 品牌命名 |
On the Naming of Brands |
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| Dai Shisi.On the Naming of Brands[J].Journal of Ningbo Dahongying Vocational Technical College,2007(2). |
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| Authors: | Dai Shisi |
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| Abstract: | With the improvement of living standard,people's demand towards consumption of products raised accordingly.Beside good quality,novel outward appearance, people are pursuing brand,and the value,culture and personality it implies.Some successful enterprises really put in a lot of work in naming their products at the beginning of their foundation.They try to make some relation between the name of the product and the product itself,in the meantime,the name should be able to be read fluently and create a deep impression on the customers.All the effort they made in naming their products is worthwhile,because a good brand can always help them to achieve twice the results for half the effort.It will do great help in opening up market and raising the popularity of the product in future. |
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| Keywords: | brand clothing brand brand naming |
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