| 当今广州市房地产开发企业的竞争要素及其战略导向 |
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| 引用本文： | 刘迎春.当今广州市房地产开发企业的竞争要素及其战略导向[J].广东轻工职业技术学院学报,2003,2(1):17-19. |
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| 作者姓名： | 刘迎春 |
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| 作者单位： | 广州恒鑫集团有限公司,广东广州510075 |
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| 摘 要： | 总结了房地产开发市场的竞争状态，分析了当今开发企业的竞争要素和消费者需求特征，对开发企业应注意的战略导向做了一系列的建议。
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| 关 键 词： | 房地产企业 竞争要素 战略导向 |
| 文章编号： | 1672-1950（2003）01-0017-03 |
| 收稿时间： | 2002-11-06 |
Current Competition Elements and Strategic Orientation of Guangzhou Real Estate Development Enterprises |
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| Liu Yingchun.Current Competition Elements and Strategic Orientation of Guangzhou Real Estate Development Enterprises[J].Journal of Guangdong Industry Technical College,2003,2(1):17-19. |
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| Authors: | Liu Yingchun |
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| Institution: | Guangzhou Hengxin Company Limited,Guangzhou 510075, China |
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| Abstract: | This paper sums up the situation of today's Real Estate market, analyses current competition elements of Real Estate development enterprises and the character of GZ consumer,and puts forward a series of noticeable suggestions on strategic orientation for the development enterprises. |
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| Keywords: | Real Estate enterprise competition elements strategic orientation |
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