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体育中介市场国际化及我国应采取的对策
引用本文:张西平,张毅,史兵,张鲲.体育中介市场国际化及我国应采取的对策[J].武汉体育学院学报,2000,34(6):19-22.
作者姓名:张西平  张毅  史兵  张鲲
作者单位:[1]陕西师范大学体育学院,陕西西安710062 [2]陕西师范大学政治经济学院,陕西西安710062
摘    要:分析了体育中介市场国际化的成因及市场特征。研究表明:体育中介市场已经跨跃了国界,并有进一步扩大的趋势,争夺也日益激烈。同时还指出,我国中介机构存在着数量少、市场范围窄、市场法规及运行不规范、主体不信任等问题。由此提出完善我国中介行业应采取的4项措施。

关 键 词:体育中介  市场  国际化

Internationalization of Sports Intermediary Market and Our Countermeasures
ZHANG Xi ping ,ZHANG Yi ,SHI Bin ,ZHANG Kun.Internationalization of Sports Intermediary Market and Our Countermeasures[J].Journal of Wuhan Institute of Physical Education,2000,34(6):19-22.
Authors:ZHANG Xi ping  ZHANG Yi  SHI Bin  ZHANG Kun
Institution:ZHANG Xi ping 1,ZHANG Yi 2,SHI Bin 1,ZHANG Kun 1
Abstract:This article studies the cause of the development of internationalization of sports intermediary market and the characteristics of the market.The result shows:the sports intermediary market has extended to foreign countries,and has the tendency to further expand.The competition has also become more and more fierce.There exist some problems in the intermediary organizations in China,such as shortage of its number,narrow market,nonstandard regulations and operation,distrust of the main body,etc..Four measures to improve the intermediary trade are put forward.
Keywords:sports intermediary  market  internationalization
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