| 广告翻译中语用失误之探索 |
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| 引用本文： | 王国华.广告翻译中语用失误之探索[J].山东电大学报,2006(2):56-58. |
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| 作者姓名： | 王国华 |
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| 作者单位： | 菏泽学院 山东菏泽274000 |
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| 摘 要： | 广告翻译是经济发展的产物,也日渐成为从事语言研究及翻泽工作者的重要研究课题。笔者在前人研究的基础上,采用实例分析法,从语用学角度分析广告翻译中语用失误现象,以期为广告翻译提供一些建议和途径。
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| 关 键 词： | 广告 翻译 语用失误 |
| 文章编号： | 1008-3340(2006)02-0056-03 |
| 收稿时间： | 03 21 2006 12:00AM |
| 修稿时间： | 2006年3月21日 |
Exporation on Pragmatic Failures in Advertising Translation |
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| WANG Guo-hua.Exporation on Pragmatic Failures in Advertising Translation[J].Journal of Shandong TV University,2006(2):56-58. |
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| Authors: | WANG Guo-hua |
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| Institution: | Heze College, Heze Shandong ,274000 |
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| Abstract: | Advertising translation is the outcome of the development of global economy.It also becomes an important subject to which linguists and translators pay much attention.On a basis of previous studies,the author,by listing some cases,analyzes some pragmatic failures appearing in advertising translation and provides some new approaches of advertising translation. |
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| Keywords: | advertising translation pragmatic failure |
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