| 关于旅游景区核心竞争力研究——以武夷山国家风景名胜区为例 |
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| 引用本文： | 卢玉平.关于旅游景区核心竞争力研究——以武夷山国家风景名胜区为例[J].南平师专学报,2008,27(6):65-70. |
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| 作者姓名： | 卢玉平 |
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| 作者单位： | [1]武夷学院旅游系,福建武夷山354300 [2]厦门大学管理学院,福建厦门361005 |
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| 摘 要： | 近年来，旅游景区的开发建设在我国得到了迅速发展，我国旅游市场也开始有卖方市场转向了买方市场。在激烈竞争的旅游景区的市场上，旅游景区要想取胜，关键是对其核心竞争力的构建。本文以武夷山国家风景名胜区为例，探讨了旅游景区的核心竞争力，并分析了旅游景区核心竞争力的构建。
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| 关 键 词： | 旅游景区 核心竞争力 武夷山风景名胜区 构建 |
Research on the Core Competition of Scenic Area ---The example of Wuyi shan National Famous Scenic Sites |
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| LU Yuping.Research on the Core Competition of Scenic Area ---The example of Wuyi shan National Famous Scenic Sites[J].Journal of Nanping Teachers College,2008,27(6):65-70. |
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| Authors: | LU Yuping |
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| Institution: | LU Yuping (1. Tourism Department of Wuyi College, Wuyishan, Fujian 354300 ;2.Mangement Department of Xiamen University,Xiamen,Fujian 361005) |
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| Abstract: | The development of tourist area is increasing in recent years and Chinese tourist market has turn to buyer's market. Among the hyper-competitive tourist market,the scenic area must construct the core competitiveness to win the game. This study takes Wuyi shan National Famous Scenic Area as an example to illustrate the core competitiveness of scenic area. The construction of the core competitiveness is also discussed. |
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| Keywords: | scenic sites core competition Wuyi shan National Famous Scenic Sites construct |
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