| 影视广告审美情感的"兴"、"象"论 |
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| 引用本文： | 田原.影视广告审美情感的"兴"、"象"论[J].临沂师范学院学报,2004,26(5):74-76. |
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| 作者姓名： | 田原 |
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| 作者单位： | 山东建筑工程学院,设计艺术学院,山东,济南,250014 |
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| 摘 要： | “兴”、“象”是中国诗歌独特的意象类型，把“兴”、“象”理论用在影视广告情感沟通的创作手法上，可以使影视广告在审美情感上表现出情景交融、意在言外、自然天成等特色，从而达到中国美学所强调的对“道”的体验和“天人合一”的境界。
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| 关 键 词： | “兴” “象” 影视广告 诗学 审美情感 |
| 文章编号： | 1009-6051(2004)05-0074-03 |
| 修稿时间： | 2004年5月5日 |
The Relation between Passion and Image in TV Advertisements |
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| TIAN Yuan.The Relation between Passion and Image in TV Advertisements[J].Journal of Linyi Teachers' College,2004,26(5):74-76. |
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| Authors: | TIAN Yuan |
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| Abstract: | Passion and image in Chinese ancient poems mean image. It can make the feeling and setting of the TV advertisements harmoniously blended and the meaning implied naturally. As the Taoism believes, the combination of feeling and setting can result in the combination of Heaven and Man, which means to lead to the perfect. |
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| Keywords: | Passion image TV advertisement poetics aesthetic sensibility |
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