| 旅游企业价格竞争失效的形成机理分析 |
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| 引用本文： | 盖媛瑾,杨勇.旅游企业价格竞争失效的形成机理分析[J].贵州教育学院学报,2008,24(6). |
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| 作者姓名： | 盖媛瑾 杨勇 |
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| 作者单位： | 贵州教育学院地理旅游系 贵州贵阳550003(盖媛瑾)，浙江工业职业技术学院 浙江绍兴312000(杨勇) |
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| 摘 要： | 挤垮竞争对手,吸引旅游消费者是旅游企业实施降价竞争策略的两个重要目的。然而,理论和实践均表明:旅游企业上述愿望很难实现。从旅游企业价格竞争的目的出发,结合旅游产业特征和发展现状,对旅游企业价格竞争失效的内在机理进行深入分析,以期给即将或正在实施价格竞争策略的旅游企业提供有意义的指导和借鉴。
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| 关 键 词： | 旅游企业 价格竞争 失效 机理 |
Analysis on the invalidation price competition among tourist enterprises |
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| GAI Yuan-jin,YANG Yong.Analysis on the invalidation price competition among tourist enterprises[J].Journal of Guizhou Educational College(Social Science Edition),2008,24(6). |
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| Authors: | GAI Yuan-jin YANG Yong |
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| Institution: | GAI Yuan-jin1,YANG Yong2 |
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| Abstract: | Some tourist enterprises hold that cutting the prices can eliminate the rival and attract the tourist consumers.However,theory and practice indicate that tourist enterprises have failed to achieve the two objects.The article,on the basis of the aims of price competition and allowing for the features of tourist industry and development conditions,analyzes the inner mechanism of invalidation of price competiton of tourist enterprises,aiming to put forward some suggestions for tourist enterprises. |
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| Keywords: | price competiton invalidation mechanism rivals |
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