| 中国免费报纸的发展态势及竞争策略研究 |
| |
| 引用本文： | 邹平辉.中国免费报纸的发展态势及竞争策略研究[J].安徽职业技术学院学报,2006,5(4):1-4. |
| |
| 作者姓名： | 邹平辉 |
| |
| 作者单位： | 湘潭大学文学与新闻学院,湖南,湘潭,411105 |
| |
| 摘 要： | 免费报纸在我国报业市场中已经崭露头角,并呈现出从“地下”到“地上”、从“自由取阅”到“定点发行”的发展态势。但在中国,免费报纸不仅面临着发行损耗的现实课题,同时还要应对以都市报阵营为代表的传统媒体的反击、网络媒体等新型传媒的快速增长,在竞争激烈的媒介环境下发展壮大需要诸多竞争策略。
|
| 关 键 词： | 免费报纸 态势 策略 |
| 文章编号： | 1672-9536（2006）04-0001-04 |
| 收稿时间： | 2006-10-31 |
| 修稿时间： | 2006年10月31 |
Discussions on the Development and Improving Strategy of the Chinese Free Newspapers |
| |
| ZOU Ping-hui.Discussions on the Development and Improving Strategy of the Chinese Free Newspapers[J].Journal of Anhui Vocationcal Technical College,2006,5(4):1-4. |
| |
| Authors: | ZOU Ping-hui |
| |
| Institution: | ZOU Ping-hui |
| |
| Abstract: | Free newspapers in our country's press market are already budding,and takes on the tendency,from "underground" to "on the top" and "free" to "designated circulation".But in China,free newspapers face the reality of wastage in circulation,the counterattack from traditional media, such as urban newspapers,and rapid growth of new media,such as network media. So some strategies should be taken in the situation of rough competition of media. |
| |
| Keywords: | free newspaper trend strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
