| 提升我国体育企业国际竞争力的研究 |
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| 引用本文： | 朱菊芳.提升我国体育企业国际竞争力的研究[J].中国体育科技,2004,40(1):17-19. |
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| 作者姓名： | 朱菊芳 |
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| 作者单位： | 南京师范大学,体育科学学院,江苏,南京,210046 |
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| 摘 要： | 以文献分析和调查访问等方法对我国体育企业国际竞争力的提升进行研究。结果表明:加入WTO后,我国体育企业面临一系列的严峻挑战;现阶段,影响我国体育企业竞争力的主要问题包括技术创新、企业管理、产业组织和市场环境问题等等。建议体育企业要从解决自身问题出发,继而通过优化产业组织、改善市场环境提升竞争力。
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| 关 键 词： | 体育 企业 对策 中国 |
| 文章编号： | 1002-9826(2004)01-0017-03 |
| 修稿时间： | 2003年6月10日 |
Research on Promoting International Competitiveness of Our Sports Enterprises |
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| ZHU Ju-fang Physical Education.Research on Promoting International Competitiveness of Our Sports Enterprises[J].China Sport Science and Technology,2004,40(1):17-19. |
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| Authors: | ZHU Ju-fang Physical Education |
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| Institution: | ZHU Ju-fang Physical Education Department,Nanjing Normal University,Nanjing 210046,China. |
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| Abstract: | By using the method of documentary and interview investigation, this paper makes study on promoting international competitiveness of our sports enterprises. The result shows that after entering WTO,Our sports enterprises face a series of challenge. At present stage, main problems affecting international competitiveness of our sports enterprises are technical innovation,enterprise management .industrial organization and market environment.lt suggests that our sports enterprises should first solve its own problems,and then prompting international competitiveness through optimizing industrial organization and improving market environment. |
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| Keywords: | sports enterprise countermeasure China |
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