| 成功与启示:阿波罗教育集团的经营之道 |
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| 引用本文： | 王志强,党庆治.成功与启示:阿波罗教育集团的经营之道[J].外国教育研究,2011(2):72-77. |
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| 作者姓名： | 王志强 党庆治 |
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| 作者单位： | 华东师范大学课程与教学研究所;兰州职业技术学院数字传媒系; |
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| 摘 要： | 在过去的30年中,阿波罗集团的异军突起可以说是美国高等教育领域中最值得人们关注的变化之一。该集团不仅连续多年在华尔街的股票市场中保持着良好的业绩,同时在美国高等教育市场中也获得了飞速的发展。在知识经济时代,随着成人教育的发展壮大、新兴的电子技术对教学方式的影响以及社会对高校管理的关注,阿波罗集团的成功经验引起了人们的广泛注意。通过对其发展历程以及独特的经营模式进行分析和研究,可以使我们更深入地理解教育理念与市场现实是如何紧密结合在一起并取得成功的。
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| 关 键 词： | 美国 营利性教育 阿波罗集团 经营模式 |
Success and Inspiration: The Management Model of Apollo Education Group |
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| WANG Zhiqiang,DANG Qingzhi.Success and Inspiration: The Management Model of Apollo Education Group[J].Studies in Foreign Education,2011(2):72-77. |
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| Authors: | WANG Zhiqiang DANG Qingzhi |
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| Institution: | WANG Zhiqiang1,DANG Qingzhi2(1.Institute of Curriculum & Instruction,East China Normal University,Shanghai 200062,China,2.Department of Digital Media,Lanzhou Vocational and Technology College,Lanzhou 730070,China) |
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| Abstract: | In the past two decades,the rise of Apollo group is the most expected change in the higher education area of America.Their stock has been circulated in the Wall Street and has been achieved positive performance,and got great development in American higher education market.In knowledge economy era,with the rapid development of adult education,the impact of electronic technology on instruction manner and the attention of the society on higher education institution management,the successful experience of Appol... |
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| Keywords: | America for-profit education Apollo group management model |
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