| “公信力”——现代传媒的核心价值追求 |
| |
| 引用本文： | 陈艳彩.“公信力”——现代传媒的核心价值追求[J].新闻界,2009(1):119-120,123. |
| |
| 作者姓名： | 陈艳彩 |
| |
| 作者单位： | 湖南工业大学新闻与传播学院,株洲,412008 |
| |
| 摘 要： | 在媒体间的竞争日趋激烈，竞争行为亟待规范的今天，传媒公信力已成为传媒竞争的核心要素和重要砝码。本文就传媒公信力形成的要素、意义和作用，以及如何提升公信力等方面进行探讨。
|
| 关 键 词： | 媒体 公信力 核心价值 |
" Credibility "--the Pursuing for Core Value of Modern Media |
| |
| Chen Yancai." Credibility "--the Pursuing for Core Value of Modern Media[J].Press Circles,2009(1):119-120,123. |
| |
| Authors: | Chen Yancai |
| |
| Institution: | College of Public Communications;Hunan University of Technology;Zhuzhou412008 |
| |
| Abstract: | As the competition among media increasingly intensifies and yet the market behavior still not standardizes today,the credibility of media becomes a core factor and competitive advantage in the market.This article aims to explore the formative element,function and significant of the media credibility,and the way to enhance that. |
| |
| Keywords: | media credibility core competitiveness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
