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| 奥林匹克运动会与全国运动会市场开发比较研究 | |
| 引用本文： | 刘清早,吴爱君,刘漾,刘晓燕.奥林匹克运动会与全国运动会市场开发比较研究[J].上海体育学院学报,2009,33(5). |
| 作者姓名： | 刘清早 吴爱君 刘漾 刘晓燕 |
| 作者单位： | 1. 上海体育学院经济管理学院,上海,200438 2. 上海水上运动管理中心,上海,201713 3. 广东体育职业技术学院,广东,广州,510075 4. 珠海市体育科学技术研究所,广东,珠海,519000 |
| 基金项目： | 国家社会科学基金资助项目 |
| 摘 要： | 运用文献资料法、访谈法、比较研究法,对奥林匹克运会与全国运动会市场开发进行分析,比较其组织体系、制度体系、计划体系、收益分配体系之异同.在经济体制改革不断深化、竞技体育举国体制不断完善的今天,全运会应结合自身特点,借鉴奥运会及其他大型综合性体育赛事市场开发的先进经验,实现全面、协调和可持续发展. |
| 关 键 词： | 奥运会 全运会 市场开发 组织 制度 计划 收益分配 |
Comparative Research on Market Development of Olympic Games and National Games of China |
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| LIU Qing-zao,WU Ai-jun,LIU Yang,LIU Xiao-yan.Comparative Research on Market Development of Olympic Games and National Games of China[J].Journal of Shanghai Physical Education Institute,2009,33(5). | |
| Authors: | LIU Qing-zao WU Ai-jun LIU Yang LIU Xiao-yan |
| Institution: | LIU Qing-zao1,WU Ai-jun2,LIU Yang3,LIU Xiao-yan4 1.School of Economics & Management,Shanghai University of Sport,Shanghai 200438 China,2.Shanghai Water Sport Management Center,Shanghai 201713 China,3.Guangdong Vocational Institute of Sport,Guangzhou 510075,Guangdong,China,4.Zhuhai Research Institute of Sports Science & Technology,Zhuhai 519000 |
| Abstract: | Using the methods of literature,interview,comparative research,it made an analysis of market development of the Olympic Games and the National Games of China and compared the differences and similarities between them in the systems of organization,institution,plan and gains distribution.Today,under the condition of constantly deepening economic system reform and continuously improving the whole-nation system of competitive sport,it's necessary for the National Games of China to realize overall,coordinative ... |
| Keywords: | the Olympic Games the National Games of China market development organization institution plan gains distribution |
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