| 对我国旅行社定价行为的思考 |
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| 引用本文： | 马立萍,何树称.对我国旅行社定价行为的思考[J].商丘职业技术学院学报,2011,10(4):46-48. |
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| 作者姓名： | 马立萍 何树称 |
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| 作者单位： | 1. 昆明学院旅游系,云南昆明,650214
2. 云南商务信息工程学校,云南昆明,650033 |
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| 基金项目： | 昆明学院科学研究项目立项资助 课题编号2009R022 |
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| 摘 要： | 从旅行社产品价格的概念、构成的介绍和分析旅行社定价的主要因素入手,文章基于旅行社和消费者关系、旅行社企业之间相关关系两个层面,论述在当前旅游市场竞争态势下,旅行社普遍采取的非理性定价策略的表现和影响,并在此基础上提出自己的几点建议。
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| 关 键 词： | 旅行社 旅行社产品价格 定价行为 |
On Pricing Conduct of Our Travel Agent |
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| MA Li-ping,HE Shu-cheng.On Pricing Conduct of Our Travel Agent[J].Journal of Shangqiu Vocational and Technical College,2011,10(4):46-48. |
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| Authors: | MA Li-ping HE Shu-cheng |
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| Institution: | MA Li-ping1,HE Shu-cheng2(1.Tourism Department,Kunming College,Kunming 650214,China,2.Yunnan Business & Information& Engineering School,Kunming 650033,China) |
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| Abstract: | Begin with the concept and constitution of the product prices of travel agent and influencing factors of pricing,this paper analyzes the main performance and influence of irrational pricing policy based on the relationship between travel agent and consumers,and the relationship among the relevant travel agents,and then,makes a few suggestions. |
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| Keywords: | travel agent the product prices of travel agent pricing conduct |
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