| 浅析连锁专卖店的店址选择 |
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| 引用本文： | 李冬芹.浅析连锁专卖店的店址选择[J].商丘职业技术学院学报,2011,10(4):53-54. |
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| 作者姓名： | 李冬芹 |
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| 作者单位： | 商丘职业技术学院经贸系,商丘,476000 |
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| 摘 要： | 在人们品牌意识越来越强烈、知名品牌不断涌现的今天,国外著名品牌连锁专卖店纷纷登陆我国市场,使我国零售行业的市场竞争呈现出前所未有的激烈状况,而中国连锁专卖店企业在选址方面却还没有完全觉醒,仅靠感觉和直观跑马圈地式的开店,这使中国连锁专卖店企业感受到前所未有的压力和挑战。本文从连锁专卖店店址应具备的条件、具体店址分析、店址选择策略三方面进行论述,以期能为我国连锁专卖店企业店址选择提供可借鉴的依据。
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| 关 键 词： | 连锁专卖店 店址分析 选址 |
Analysis of Store Site Selection of the Chain Store |
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| LI Dong-qin.Analysis of Store Site Selection of the Chain Store[J].Journal of Shangqiu Vocational and Technical College,2011,10(4):53-54. |
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| Authors: | LI Dong-qin |
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| Institution: | LI Dong-qin(Department of Economy and Trade,Shangqiu Vocational & Technical College,Shangqiu 476001,China) |
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| Abstract: | Nowadays people＇s brand consciousness is more and more intense,famous brands appear constantly.Famous international brand chain stores have landed our country market,it makes our retail industry market competition show unprecedented competitive situation,While our chain stores enterprise in the location aspect is still not completely awakening,and only on feeling and intuitive a horse race circle type to set up shops,This makes China chain stores enterprise feel unprecedented pressure and challenges.Discussion on the chain store＇s sites conditions,and the selected strategy,this article provides some referential bases. |
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| Keywords: | chain stores store site analysis addressing |
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