| 装备制造企业国际化经营环境与经营策略研究 |
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| 引用本文： | 钱春丽,赵五一.装备制造企业国际化经营环境与经营策略研究[J].科技管理研究,2010,30(18). |
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| 作者姓名： | 钱春丽 赵五一 |
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| 作者单位： | 1. 北京联合大学商务学院,北京,100025;北京理工大学管理与经济学院,北京,100081
2. 北京联合大学商务学院,北京,100025 |
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| 摘 要： | 装备制造企业提供的产品与服务具有临时性特点,易受外界环境的影响,因此研究装备制造企业面临的国际经营环境对于企业防范风险、利用机遇实现可持续发展具有现实意义.从经济、政策、市场以及技术四个角度分析了当前我国装备制造企业面临的国际经营环境特点,提炼了其中的机遇与风险,最终从短期和长期两个层面提出了企业应对的策略和建议.
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| 关 键 词： | 装备制造企业 国际化 经营环境 经营策略 |
Global Environment Analysis and Strategy Recommendations for Equipment Manufacturers |
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| QIAN Chunli,ZHAO Wuyi.Global Environment Analysis and Strategy Recommendations for Equipment Manufacturers[J].Science and Technology Management Research,2010,30(18). |
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| Authors: | QIAN Chunli ZHAO Wuyi |
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| Institution: | QIAN Chunli1,2,ZHAO Wuyi1 (1.Business College of Beijing Union University,Beijing 100025,2.Economics and Management School of Beijing Institute of Technology,Beijing 100081) |
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| Abstract: | The products and services offered by equipment manufactures are characterized by their irregularity and so easily affected by the environment.Environmental analysis is vital to equipment manufactures'decision on sustainable development by making full use of opportunities and avoiding risks in globalization.The paper discussed the features of global environment from the perspectives of economy,policy,market and technology.It also gave both short-term and long-term strategy recommendations to the equipment ma... |
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| Keywords: | equipment manufacturers globalization environment analysis strategy |
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