| “陌生化”理论在招贴创意中的具体运用 |
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| 引用本文： | 丰兴军.“陌生化”理论在招贴创意中的具体运用[J].济宁师范专科学校学报,2003,24(4):89-91. |
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| 作者姓名： | 丰兴军 |
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| 作者单位： | 济宁师专艺术系 山东济宁272025 |
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| 摘 要： | 一个新异奇特且能准确传达广告信息内涵的创意，是使招贴广告更好发挥功能作用、达到广告目的的关键。“打破僵硬的习惯思维”的“陌生化”理论观点，为达到这一目的的招贴创意过程提供了一种全新而有效的思维方式。“旧元素新组合”的多种图形创意方法就是“陌生化”理论应用于招贴创意实践的具体体现。
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| 关 键 词： | 平面广告 招贴广告 招贴创意 “陌生化”理论 广告信息 广告目的 思维方式 |
| 文章编号： | 1004-1877(2003)04-0089-03 |
| 修稿时间： | 2002年9月11日 |
Application of the Theory of Unfamiliarization to the Creative Idea of Pictorial Posters |
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| Feng Xing-jun.Application of the Theory of Unfamiliarization to the Creative Idea of Pictorial Posters[J].Journal of Jining Teachers College,2003,24(4):89-91. |
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| Authors: | Feng Xing-jun |
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| Abstract: | The crux of a new creative idea that can convey accurate advertising information is to enable the poster advertisement to play a better role for the advertisement purpose The theoretical view of unfamiliarization which breaks the rigid conventional thinking provides a new and effective mode of thinking for the process of creative idea of pictorial posters on this purpose The creative method of manifold figures by the new combination of old elements is the particular reflection of applying the theory of unfamiliarization to the creative idea of pictorial posters |
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| Keywords: | unfamiliarization creative idea of posters advertisement new combination of old elements |
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