| 略论知识经济时代的市场营销新思维 |
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| 引用本文： | 郭妍琳.略论知识经济时代的市场营销新思维[J].金陵科技学院学报(社会科学版),2000(2). |
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| 作者姓名： | 郭妍琳 |
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| 作者单位： | 南京航空航天大学!江苏南京210016 |
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| 摘 要： | 该文论述了知识经济时代市场营销的新策略，提出了：１．作为新时代学习型组织的企业应当向消费者提供学习，改善信息不对称状况；２．企业应当创造差异，输出差异意识，创造新的消费需求的观点。
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| 关 键 词： | 知识经济 学习型组织 差异 需求 |
New Concepts of Marketing in the Epoch of Knowledge-based Economy |
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| GUO Yan-ling.New Concepts of Marketing in the Epoch of Knowledge-based Economy[J].Journal of Jinling Institute of Technology :Social Science Edition,2000(2). |
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| Authors: | GUO Yan-ling |
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| Abstract: | The paper discusses some new marketing tactics to meet the needs of market economy in the era of knowledge-based economy. It is proposed in the paper that enterprises should provide chances of acquisition for customers so as to avoid their lack of information. Equally important, enterprises should properly create some diversities to meet the different new needs of customers. |
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| Keywords: | knowledge-based economy group of learning diversities needs |
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