News Selection Within Customer Magazines |
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| Authors: | Nora Denner Thomas Koch Sascha Himmelreich |
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| Institution: | 1. Nora Denner Department of Communication, Johannes Gutenberg-University Mainz, Germany. Web: ?http://www.unternehmenskommunikation.uni-mainz.de/nora.denner@uni-mainz.de;3. Thomas Koch, Department of Communication, Johannes Gutenberg-University Mainz, Germany. E-mail: thomas.koch@uni-mainz.de. Web: ?http://www.unternehmenskommunikation.uni-mainz.de/;4. Sascha Himmelreich, Department of Communication, Johannes Gutenberg-University Mainz, Germany. E-mail: sascha.himmelreich@uni-mainz.de. Web: ?http://www.unternehmenskommunikation.uni-mainz.de/ |
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| Abstract: | Customer magazines blur the boundaries between journalistic reporting and organizational information. On the one hand, customer magazines are intended to communicate the interests, brands, products, and services of an organization. On the other hand, their topics, style, and layout resemble those of journalistic publications, from which readers expect independent and objective reporting. While customer magazines are distributed in high numbers throughout different industries and play an increasingly important role in the media landscape, they have hardly been the focus of researchers to date. It is therefore quite unclear how editorial decisions are made within these publications. This study investigated the relevance of journalistic news factors for topic selection in customer magazines and the extent to which these factors differ from those of journalistic publications. We conducted a quantitative survey of customer magazines’ editors-in-chief in Germany (N?=?143). We compared their responses on the relevance of news factors to the findings of a survey of senior journalists. The findings revealed clear differences in the use of news factors between the two groups. |
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| Keywords: | corporate publishing customer magazines news factors news value quantitative survey selection criteria |
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